If you could advise them on their next project, what would it be and how does it fit with his or her brand?
Brand Image Activity
Each group will be assigned a celebrity from this list.
You are assuming the role of this person's brand management team.
You must make decisions that make sense in terms of this celebrity's brand.
Step 1
Determine some of the most prominent features of this celebrity's brand.
What patterns does he or she exhibit?
What is the status of his or her brand?
How has that image changed over time (if at all)?
Go online, research this person and put together a better understanding of the brand
Step 2
Each group has a specific task for their client.
You must determine a plan for that client in order to help him or her achieve his or her goal.
Remember, image is complex and it encompasses a great deal of things - language, style, physical appearance, social media, relationships (romantic and otherwise), appearances on shows, project selection, scandals, etc.
You need to take these things into account when designing your plan.