ADV 4196
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Syllabus
Lessons
Course Intro
Ethics Evaluation
Applying Ethics
Applying Ethics 2
The Joneses
Brand Image
Brand Image Activity
Paper Brainstorm
Analysis 1
Analysis 2
Analysis 3
Intro and Thesis
Paper Breakdown
Research
Uploading First Draft
First Draft Review
Political Ads
Political Ads 2
Black Mirror
Election Talk
Apple and Hegemony
Cognitive Dissonance
Networking
Class Wrap Up
Paper
Outline
First Draft
Presentation
Google Drive
Ad Fail
Why is it important for comedians and shows like SNL to address political material?
Lots of people weighing in on Trump:
Louis C. K.
John Oliver
Journal
What tactics do advertisers use in political ads/commercials/campaigns?
Why might these tactics be effective?
Are these tactics ethical?
Political Commercials
Click on the image to the right to watch Hilary Clinton and Donald Trump commercials in small groups
Think through the questions below as you watch.
Guided Screening
Bias - I want you to analyze these commercials in an unbiased fashion. Your opinion of the candidate is irrelevant to your analysis.
How is the candidate and how are the issues being framed?
What strategies are being utilized to deliver an intended message?
Guided Screening
Utilize this chart while you screen the commercials.
Organizing your data is a useful way to begin your analysis for your paper.
political_ads_2.pdf
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