Are we responsible for the products we create once they go out into the world? Are we responsible for what people do with our products? Are we responsible for the content we put into the world?
What do human beings want, need, crave, desire?
How is the American dream and modern middle-upper class American life represented in this film? Is this an accurate depiction?
What does it mean to be popular?
How does one get popularity?
How does one use popularity to sway public opinion?
What communication tactics or techniques does this family use in order to plant the idea of a product and ultimately sell that product?
Does the product matter?
What, if anything, are these individuals (the Joneses) giving up in order to lead this lifestyle?
Is there an ethical dilemma present in regards to this lifestyle?
Which ethical approach would you use to evaluate this situation?
Can we ever sell enough product?
Are we responsible for the products we create and/or the ideas we advertise?
Are we responsible for what people do with the products we create?
How does the movie itself serve as a venue for product placement?
What is the ultimate message of the movie? Does the product placement in this movie undercut the ultimate message of the movie?
Where does the character end and you begin?
What is the perfect life? To you? To the Average American? Who gets to decide what the perfect life is and for whom?
We are in on the "joke" of the movie, but what if we weren't?
What could modern and future marketing look like? What are the possibilities? What are the limits?
Who gets to decide what the possibilities or limits are?