Ad Fail
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Writing Basics
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Thesis Claims
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Thesis ExamplesWhen writing a thesis:
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Writing a Thesis
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What are you trying to prove?
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Through the use of the color red and the emphasis on lips, breast, thighs, and buttocks, advertisements that feature Hispanic and Latin women celebrities position these women as sex objects and perpetuate the stereotype that Latin women are one-dimensional and overly sexual. |
What elements will you use to prove it?
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Through the use of the color red and the emphasis on lips, breast, thighs, and buttocks, advertisements that feature Hispanic and Latin women celebrities position these women as sex objects and perpetuate the stereotype that Latin women are one-dimensional and overly sexual. |
How will you prove it?
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Red often symbolizes lust, love, anger, and passionThe emphasis on lips, particularly red lips, draws on sexual innuendo and references the vagina.Emphasizing breast, thighs, and buttocks reaffirms traditional stereotypes of curvaceous Latin womenFeaturing lips near or on a long object (straw, bottle, fruit, etc) alludes to oral sex.Featuring a rear end facing the camera alludes to the animal kingdom - presenting for sex |
How will you prove it? Example
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Texts Used in Analysis |
Brainstorming Key Words
Generate a List of Those Words
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Tentative Thesis: By placing one woman figure in a short red dress amidst a sea of black and white androgynous figures, Dolce & Gabbana's Passion for Fashion ad campaign does not simply equate its clothing with passion and wealth, it also links its fashion with group sex.
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Tips and Examples
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Extension Activity
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